Speakers
Juan Pablo Merino
Director of Corporate Communication and Sustainability at Aqualia
Juan Pablo Merino Guerra is the Director of Corporate Communication and Sustainability at Aqualia. A graduate in Information Sciences from the Complutense University of Madrid, he has over 40 years of experience in communication, marketing, and sustainability. His career spans organizations such as Santa Bárbara, Real Madrid CF, and FCC, before joining Aqualia, where he leads an international team of 29 professionals. His work focuses on positioning sustainability as a strategic and competitive pillar of the company, aligning corporate communication with environmental and social responsibility. He is also a member of Aqualia’s Management and Diversity Committees, and actively participates in professional associations such as APIA, Dircom, AEAS, and DIRSE.
Session:
- A02 – Water for Life: Alternative Sources for Water Sustainability
A02 - Water for life: alternative sources for water sustainability
Seasonal adjustment, regeneration, and sectoral co-responsibility.
Water management today requires a paradigm shift: moving from managing scarcity to generating sustainable abundance. This panel discusses innovative approaches—such as regeneration and desalination—and cross-sector partnerships that pave the way for a more resilient water model.