Blue Tourism and Blue Economy
The Blue Economy encompasses all economic activities that depend on the sea and emphasizes conservation and sustainable management, based on the premise that healthy marine ecosystems are more productive. Blue Tourism is the most important segment of the blue economy and the new way to create travel experiences in the Impact Economy era. It is a noble pursuit to enjoy and protect the vast depths of our oceans, coasts, and natural water resources. It defends the delicate balance between economic development, marine ecosystem conservation, and the well-being of local communities. This transformative concept embraces the sacred duty of safeguarding and caring for our oceans while recognizing their vital role in the well-being of our planet.
"Blue Economy promotes the protection of oceans and natural water resources, balancing economic development, marine conservation and protection, and the well-being of communities. That is why blue tourism aims to create unique travel experiences while protecting the environment and fostering the well-being of the planet."
The Blue Economy has the power to profoundly transform our world. It promotes environmental awareness, inspiring people to take on a stewardship role in marine conservation and minimize their ecological footprint. Additionally, it boosts local economies by creating job opportunities and fostering sustainable businesses linked to the protection and responsible use of marine resources. Therefore, strengthening the Blue Economy also means promoting Blue Tourism, through which we could respect not only natural environments but also coastal communities and develop a de-seasonalized economy and sustainable employment in these areas. It also means seeking efficient water use, changing the energy model through renewable energies, promoting sustainable fishing and aquaculture, preparing our ports for this model, and doing all of this through the construction of INNOVATIVE ecosystems and talent.
"If we adopt the Blue Economy, we can transform the world by promoting environmental awareness, boosting local economies, and generating sustainable job opportunities linked to the protection of marine resources"
For its part, Blue Tourism has the potential to revolutionize our world through INNOVATION by forging a harmonious and sustainable relationship between humanity and the oceans, and creating unique experiences for tourists. With its holistic approach, it aims to preserve and ethically harness marine resources, promoting the well-being of local communities and paving the way towards a more sustainable and resilient future for our beloved planet.
"Blue Tourism has the potential to revolutionize our relationship with the oceans, paving the way towards a harmonious and sustainable future that preserves marine resources, supports local communities and offers memorable tourism experiences."
SUN&BLUE is celebrated in Almería
Andalusia, Europe’s gateway to Africa, is driving a model based on comprehensive sustainability and is one of the world’s leading destinations for sun and beach tourism. The Andalusian Sustainable Blue Economy Strategy is being promoted by local authorities, a world-leading strategy to enhance the Blue Economy in the region.
Almería has a unique ecosystem that positions it as a global example of Sustainability, Environment, Tourism, and Blue Economy. The development of marine conservation projects (such as the restoration of Posidonia Oceanica Meadows), innovation in water management and renewable energy, the promotion of sustainable fishing, and the offerings of the Cabo de Gata-Níjar Natural Park, along with the creation of scientific institutions in the city, make it an ideal location for hosting the conference.
Since its first edition, it has become the only venue to stay up to date with the latest trends, products, and solutions specific to each segment of Blue Economy and Tourism: Destinations, Beaches, Ports and Cruises, Nautical Sports, Gastronomy, Hospitality, Culture, and Heritage.