BLUE TOURISM AND INNOVATION - Sun&Blue Congress
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The most important congress on Tourism and
Blue Economy

Sun&Blue is the most important annual meeting on Tourism and Blue Economy in Europe, where key members of the value chain of smart coastal destinations, infrastructure management, port activities, blue tourism (hotels, gastronomy, sports, experiences...) and conservation of oceans and natural resources join efforts to move from theory to joint action, meeting to share strategies, success stories and first level relationships to innovate, differentiate and stand out in terms of Blue Tourism, Sustainability and Impact Economy.

This congress
is for you if...


SUN&BLUE Congress

What does
Sun&Blue bring?

Promotion of projects and strategic plans

The congress provides a unique platform to present projects and strategic plans related to sustainable tourism. Institutions can use this space to showcase their initiatives, programs, and policies aimed at promoting responsible and sustainable tourism.

Networking for cooperation and strategic alliances

The congress brings together a wide range of key national and international stakeholders in the field of sustainable tourism, including political institutions, destination management organizations, scientific institutions, associations, and private companies. Participation in the event facilitates networking and collaboration with other entities interested in promoting sustainable tourism practices.

Positioning and media dissemination as agents of Blue Tourism

By being part of the congress, institutions have the opportunity to position themselves as leaders in sustainable tourism at the local, regional, national, and international levels. Media coverage of the event will provide them with visibility and public recognition as stakeholders committed to tourism sustainability.

Project dynamism

The exchange of ideas, experiences, and best practices during the congress will enable the generation of new projects and initiatives in the field of sustainable tourism, leading to innovation and intersectoral collaboration.

Training of leaders and managers of Sustainable Tourism

The congress offers training and professional development opportunities for leaders and managers involved in the sustainable tourism industry. Participation in educational sessions, workshops, and panel discussions will allow them to acquire updated knowledge and relevant skills for the management of sustainable tourism destinations.

Sun&Blue 2023 en datos

  • A congress held in Almería (Spain) for 3 days.
  • An unprecedented setup of 7,200 m2 with the latest technology.
  • 900 attendees from 21 nationalities.
  • 169 speakers, 36 round tables, 11 conferences, 4 keynotes, and 6 relevant parallel events.
  • Debate, update, and new insights on the main challenges of Blue Tourism: energy, sustainability, governance, training, accessibility, etc.
  • Sponsorship by 25 private companies and 22 exhibitors.
  • Collaboration from 35 national and international institutions. Including the Westmed initiative by the European Commission.
  • Certified as a Sustainable Event according to ISO 20121:2013 standard.
  • Public dissemination with 387,978,790 media impacts, 541 news articles, €1,674,274 of generated media value.
  • A total economic impact generated to the region of €3,427,801.

What do
the media say?


Sun&Blue is a congress promoted and organized by beon Worldwide, an international agency providing comprehensive services for event organization, advertising and communication, production, entertainment, and technology services operating worldwide which has obtained the Sustainable Event certificate under the ISO 20121:2013 standard, qualified as a carbon-neutral event, and has received the Eventsost seal E-076-23.
Eventsost

Institutional Sponsors

A congress that has the institutional sponsorship of the Ministry of Tourism, Culture and Sport of Andalusia, the City Council of Almeria, the Provincial Council of Almeria and the Ministry of Sustainability, Environment and Blue Economy of Andalusia. In addition, in its last edition it has had the support and collaboration of more than 25 companies and 40 associations of the industry.