BLUE TOURISM AND INNOVATION

The most important congress on Tourism and
Blue Economy

Sun&Blue is the most important annual meeting on Tourism and Blue Economy in Europe, where key members of the value chain of smart coastal destinations, infrastructure management, port activities, blue tourism (hotels, gastronomy, sports, experiences...) and conservation of oceans and natural resources join efforts to move from theory to joint action, meeting to share strategies, success stories and first level relationships to innovate, differentiate and stand out in terms of Blue Tourism, Sustainability and Impact Economy.

This congress
is for you if...

You are part of the value chain of the tourism sector, the sustainability and the blue economy

You are a business owner or in a position of responsibility or management in both tourism companies (hotel chains, cruise lines, restaurant groups, tour operators, activity companies, etc.) and companies that have an impact on the environment in which tourism takes place (natural spaces, beaches, marinas, infrastructure companies, energy companies, waste management, telecommunications, etc.).

You are a member of the public sector with management capabilities

in destinations, cities, beaches, or natural resources (municipalities, provinces, associations of municipalities, tourism boards, environmental departments, autonomous communities, tourism ministries, public tourism entities, etc.).

You are part of the scientific community

dedicated to research, development of projects, conservation, and/or restoration of marine environments, coastal areas, natural resources, water, etc.

You represent an association or foundation

that brings together a collective or social objectives around blue tourism, its infrastructures, management, physical environments, productive fabric, etc.

If you are interested in being at the forefront of tourism

in its sustainable and blue development, knowing about top-level international projects in the field, and hearing from voices of protagonists and true experts in tourism, public management, business, and science impacting blue tourism

What does
Sun&Blue bring?

Promotion of projects and strategic plans

The congress provides a unique platform to present projects and strategic plans related to sustainable tourism. Institutions can use this space to showcase their initiatives, programs, and policies aimed at promoting responsible and sustainable tourism.

Networking for cooperation and strategic alliances

The congress brings together a wide range of key national and international stakeholders in the field of sustainable tourism, including political institutions, destination management organizations, scientific institutions, associations, and private companies. Participation in the event facilitates networking and collaboration with other entities interested in promoting sustainable tourism practices.

Positioning and media dissemination as agents of Blue Tourism

By being part of the congress, institutions have the opportunity to position themselves as leaders in sustainable tourism at the local, regional, national, and international levels. Media coverage of the event will provide them with visibility and public recognition as stakeholders committed to tourism sustainability.

Project dynamism

The exchange of ideas, experiences, and best practices during the congress will enable the generation of new projects and initiatives in the field of sustainable tourism, leading to innovation and intersectoral collaboration.

Training of leaders and managers of Sustainable Tourism

The congress offers training and professional development opportunities for leaders and managers involved in the sustainable tourism industry. Participation in educational sessions, workshops, and panel discussions will allow them to acquire updated knowledge and relevant skills for the management of sustainable tourism destinations.

Sun&Blue 2023 in data

A congress held in Almería (Spain) for 3 days.
An unprecedented setup of 7,200 m2 with the latest technology.
900 attendees from 21 nationalities.
169 speakers, 36 round tables, 11 conferences, 4 keynotes, and 6 relevant parallel events.
Debate, update, and new insights on the main challenges of Blue Tourism: energy, sustainability, governance, training, accessibility, etc.
Sponsorship by 25 private companies and 22 exhibitors.
Collaboration from 35 national and international institutions. Including the Westmed initiative by the European Commission.
Certified as a Sustainable Event according to ISO 20121:2013 standard.
Public dissemination with 387,978,790 media impacts, 541 news articles, €1,674,274 of generated media value.
A total economic impact generated to the region of €3,427,801.

What do
the media say?

Sun&Blue Congress has outlined a future where artificial intelligence, social networks, and emerging technologies like virtual reality stand as the driving force redefining the way tourism will be traveled and enjoyed. Although it poses a challenge, the tourism industry is ready to seize the transformative opportunities offered by these fields, paving the way towards a smarter and more personalized tourist experience.

In its first edition, this pioneering international congress on blue economy and innovation closed with undeniable success. In quantitative terms, over 900 people followed the reflections of 169 speakers live, many of them from countries such as Turkey, Malta, Georgia, Great Britain, USA, Germany, Italy, Portugal, France, Belgium, Switzerland, Uruguay, Brazil, Argentina, or Chile.

A congress that aspires to become the most important on Tourism and Blue Economy in Europe.

Sun&Blue Congress is the first congress at the European level to address tourism and the blue economy and, as Javier Aureliano García, President of the Provincial Council of Almería, has stated, we feel especially proud because Almería is going to lead this perfect combination of sustainability and tourism on a global scale.

Sun&Blue Congress 2024 will host the first international meeting of beach and coastal managers, and efforts are underway to bring the International Summit of the Intelligent Cities Challenge (ICC) and an international meeting organized by WestMED to Sun&Blue Congress.

Sun&Blue is a congress promoted and organized by beon Worldwide, an international agency providing comprehensive services for event organization, advertising and communication, production, entertainment, and technology services operating worldwide which has obtained the Sustainable Event certificate under the ISO 20121:2013 standard, qualified as a carbon-neutral event, and has received the Eventsost seal E-076-23.

Institutional Sponsors

A congress that has the institutional sponsorship of the Ministry of Tourism, Culture and Sport of Andalusia, the City Council of Almeria, the Provincial Council of Almeria and the Ministry of Sustainability, Environment and Blue Economy of Andalusia. In addition, in its last edition it has had the support and collaboration of more than 25 companies and 40 associations of the industry.

The most important congress on Tourism and Blue Economy

This congress is for you if...

You are part of the value chain of the tourism sector, the sustainability and the blue economy

You are a member of the public sector with management capabilities

You are part of the scientific community

You represent an association or foundation

If you are interested in being at the forefront of tourism

What does Sun&Blue bring?