Speakers
Juan Serrano
Managing Director at Balfegó Group
With an outstanding track record in the food and fishing industry, Juan Serrano currently heads the Balfegó Group as CEO. Under his leadership, the company has consolidated its international position in the capture, fattening, and marketing of wild bluefin tuna, increasing its presence in more than 30 countries and its commitment to innovation, traceability, and sustainability of the resource. His previous experience includes positions in companies in various sectors, which has given him a strategic vision that has been key in articulating added value around fishery products: gastronomic, promotional, and global.
Session:
- SE09 - Fishing as a driver of tourism: culture, territory, and future
SE09 - Fishing as a driver of tourism: culture, territory, and future
Organized by
General Secretariat for Fisheries of thee Ministry of Agriculture, Fisheries, and Food of the Government of Spain (MAPA)
Description
This session, organized by the General Secretariat for Fisheries of the Spanish Ministry of Agriculture, Fisheries, and Food, seeks to place fishing at the center of Spain's tourism, cultural, and territorial narrative. Through a multidisciplinary round table, fishing will be addressed not only as a productive activity, but also as living heritage, its role in shaping coastal towns, its gastronomic contribution, and its evolution towards sustainability. There will be a discussion on how to strengthen the link between the fishing and tourism sectors, with a special focus on sustainability, digitalization, and the promotion of fishing heritage as an experience, a history, and an identity.
Addressed to
General audience attending the event.
Agenda
- Institutional opening
o Aurora de Blas, General Director of Fisheries and Aquaculture Management of the Ministry of Agriculture, Fisheries and Food. Government of Spain
- Round table: “Fishing as a driver of tourism: culture, territory, and future”
Moderator:
o Manuel Pablos, Deputy Director-General for Economic and Social Sustainability at the General Secretariat for Fisheries of the Ministry of Agriculture, Fisheries and Food. Government of Spain
Participants:
o Fabián Ben, Proyect manager at the National Federation of Fishermen’s Guilds of Spain (FNCP)
o Àngels Segura, Head of the Seafood Products Sector at AECOC
o Juan Serrano, Managing Director at Balfegó Group
o Pedro Sánchez-Fortún, President of the Provincial Association of Hospitality Entrepreneurs of Almería (ASHAL)
o Rafael Piñar, Honorary President of Andalusia of the Spanish Association of Hotel Directors (AEDH)
• Conclusions
Language
Spanish