Leire Bilbao

Managing Director of VisitBenidorm

As Managing Director of VisitBenidorm, she leads the development and promotion of tourism in Benidorm. She is responsible for the Innovation Axis within the Benidorm Smart Tourist Destination project of the City Council, working to transform the city into a smart and sustainable tourist destination. She is a member of the Promoting Entity of the SEGITTUR Tourist Destinations Platform, the Advisory Council of Invat.tur (TCV), the CTN178 SG5 Smart Cities Committee, and the RECI Governance working group. At the European level, she has participated in the Intelligent Cities Challenge (ICC) and led Benidorm’s candidacies as European Green Pioneer 2025 and finalist for the European Green Leaf 2027 by the European Commission.