Speakers
Leire Bilbao
Managing Director of VisitBenidorm
As Managing Director of VisitBenidorm, she leads the development and promotion of tourism in Benidorm. She is responsible for the Innovation Axis within the Benidorm Smart Tourist Destination project of the City Council, working to transform the city into a smart and sustainable tourist destination. She is a member of the Promoting Entity of the SEGITTUR Tourist Destinations Platform, the Advisory Council of Invat.tur (TCV), the CTN178 SG5 Smart Cities Committee, and the RECI Governance working group. At the European level, she has participated in the Intelligent Cities Challenge (ICC) and led Benidorm’s candidacies as European Green Pioneer 2025 and finalist for the European Green Leaf 2027 by the European Commission.
Session:
- T06 - Towards Smarter Destinations: A Use Case in Blue Tourism
T06 - Towards Smarter Destinations: Use Case in Blue Tourism
Challenges and Opportunities for the Smart Destination Platform (PID) on the Coast Blue Tourism Use Case.
The PID, promoted by SEGITTUR and the Ministry of Industry and Tourism, has already been published and is being implemented in multiple Spanish destinations. This roundtable discussion will focus on the practical application of the PID to Blue Tourism and coastal municipalities, analysing the initial progress, case studies and lessons learned during its deployment.
Representatives from pioneering destinations and technology companies will demonstrate how the PID is facilitating better local-level tourism planning through data interoperability, systems integration, and evidence-based decision-making. Specific examples of smart beaches, coastal mobility and tourist flow monitoring will be presented, alongside a discussion of the main regulatory, technical and organisational challenges that have arisen during implementation.