Speakers
José Manuel Camarero
Regional Secretary for Tourism. Valencian Generalitat
A psychologist by training and a marketing professional by vocation, José Manuel Camarero Benítez has more than twenty years of experience leading strategies in marketing, innovation, and digitalization within the tourism sector. In his current role as Regional Secretary for Tourism of the Generalitat Valenciana, he promotes public policies focused on sustainable tourism, the blue economy, and the digital transformation of the sector.
Throughout his career, he has led multidisciplinary teams in both public and private entities, notably serving as Director of the Marketing Area at the Visit València Foundation, where he managed European projects related to sustainability, accessibility, and technological innovation. He previously held senior positions at Marina d’Or and Paradores de Turismo, focusing his work on enhancing tourism competitiveness through digital tools, experiential marketing, and destination branding.
Session:
- SE01 - Interreg projects in Blue Economy: present and future
SE01 - Interreg projects in Blue Economy: present and future
Organized by
Mediterranean Multi-Programme Mechanism (MMM)
Description
The Mediterranean Multi-Program Mechanism (MMM) brings together Interreg programs to collaborate more closely and make better use of resources in the Mediterranean region. Since its inception in 2022, eight programs covering 22 Mediterranean countries are already participating.
Given that the blue economy and sustainable tourism are intrinsically linked concepts, the Sun&Blue Congress represents an ideal opportunity to share good practices from the Mediterranean in the field of the blue economy and to promote meaningful dialogue on how to move forward in this sector. It also provides a platform to explore how Interreg programs and projects can contribute to the development of a healthy and sustainable blue economy in the Mediterranean, especially with a view to the post-2027 horizon.
The event will showcase good practices in the blue economy promoted by Interreg MMM, with high potential for scalability and/or replicability in the Mediterranean and other EU regions. It will be an opportunity for the public to discover new trends and innovative solutions in the blue economy and to exchange experiences with actors from the three shores of the Mediterranean.
Addressed to
Entrepreneurs, professionals offering innovative products/services in Blue Economy, researchers, staff of public bodies working on coastal topics, people interested on applying for funding.
Agenda
1. Introduction
2. Keynote Speaker
3. Sustainable Tourism in Interreg Mediterranean Programmes: Overview and State of Play.
4. Round table: The present: Blue economy good practices and solutions.
- GREENMEDPORTS: Carbon Footprint Platform and Green Label Port Certification System.
- SHARE4MED: Coalition Action Plan of Local Authorities for ocean and water preservation and restoration.
- COMMUNITY4TOURISM
- REGENERA4MED
- WEST MED Blue Economy Initiative: Inspiring Success stories in Blue Economy projects.
5. Round table: The future: How do you see the place for Blue Economy in Interreg Projects especially considering the new Multiannual Financial Framework proposal launched by the EC in 2025?
6. Conclusions
Language
English