José Juan Lorenzo

Managind Director of Tourism for the Canary Islands

Industrial Engineer specialized in Industrial Organization from the Polytechnic University of Madrid, with over 25 years of experience leading projects across the industrial, technological, tourism, and environmental sectors, in both public and private domains.

Throughout my career, I have managed initiatives in digital transformation, smart cities, artificial intelligence, electric mobility, climate change, energy efficiency, and circular economy, as well as projects focused on strategic planning, customer experience, and organizational development.

I am a committed, collaborative, and results-driven professional, passionate about innovation and network-based cooperation. I firmly believe in the power of open knowledge, collaborative cultures, and the adoption of open standards and agile technologies.

I am convinced that achieving a carbon-neutral future depends on renewable energy, sustainable mobility, and circular models, which are the foundation of my professional vision.