Speakers
Freyja Pérez
CEO at SnailStep
Positive, resilient, cheerful, and energetic, dedicated to improving people’s quality of life regardless of religion, location, or social status. With over 20 years of experience in criminology, I have conducted criminological analyses for public entities and provided consulting services to the private sector.
My multidisciplinary perspective has facilitated the development of primary prevention initiatives focused on reducing antisocial behavior and promoting the social integration of individuals in vulnerable situations.
Additionally, I have the honor of representing Spain and Aragón as an Ambassador for the European Climate Pact. SnailStep was born from a personal health need.
While using step-counting apps, I identified a niche and unmet demand that could benefit individuals, cities, and the environment. SnailStep, driven by human-centered technology, stands as a simple and effective alternative.
Session:
- E03 - Tourism Footprint: Measuring for Transformation
E03 - Tourism Footprint: Measure to Transform
Do we know the true energy and environmental impact of a tourism experience?
This panel will address tools and methodologies for measuring the energy and carbon impact of tourism, including European standards such as PEF/OEF and digital solutions. It will analyze how these data are guiding key decisions in certification, investment, promotion, and marketing, driving a more transparent and sustainable tourism transition.