Cristina Muñoz

T06 - Towards Smarter Destinations: Use Case in Blue Tourism

Challenges and Opportunities for the Smart Destination Platform (PID) on the Coast Blue Tourism Use Case.

The PID, promoted by SEGITTUR and the Ministry of Industry and Tourism, has already been published and is being implemented in multiple Spanish destinations. This roundtable discussion will focus on the practical application of the PID to Blue Tourism and coastal municipalities, analysing the initial progress, case studies and lessons learned during its deployment.

Representatives from pioneering destinations and technology companies will demonstrate how the PID is facilitating better local-level tourism planning through data interoperability, systems integration, and evidence-based decision-making. Specific examples of smart beaches, coastal mobility and tourist flow monitoring will be presented, alongside a discussion of the main regulatory, technical and organisational challenges that have arisen during implementation.