Speakers
Concha Maza
Partner at Huella Social y Empresa
Concha Maza is a sustainability consultant specializing in the social dimension of ESG criteria. She focuses on strategic design programs, change management, and impact measurement. She helps companies understand, communicate, and measure their social footprint. Concha is a founding partner of the business project Huella Social y Empresa S.L.
Session:
- E03 - Tourism Footprint: Measuring for Transformation
E03 - Tourism Footprint: Measure to Transform
Do we know the true energy and environmental impact of a tourism experience?
This panel will address tools and methodologies for measuring the energy and carbon impact of tourism, including European standards such as PEF/OEF and digital solutions. It will analyze how these data are guiding key decisions in certification, investment, promotion, and marketing, driving a more transparent and sustainable tourism transition.