Speakers
Session:
- BC03 - Renovación del Parque Hotelero y Transformación del Destino
BC03 · Hotel Park Renovation and Destination Transformation
Competitiveness, sustainability and comfort as the cornerstones of the new tourism model
The renovation of the hotel sector is not just an energy issue: it is a structural necessity to ensure the competitiveness, attractiveness, and resilience of coastal tourist destinations. This round table, organized by Cajamar, will address the comprehensive transformation of tourist accommodation, from efficiency and comfort to digitization, accessibility, climate adaptation, and integration with the territory.
It will discuss public and private financing models, urban planning tools, quality standards, repositioning strategies for mature destinations, and above all, the need to align this transformation with municipal priorities in sustainability, planning, and livability.