Speakers
Adrià Lamelas
Mayor of Lloret de Mar
Adrià Lamelas Martínez, born in Lloret de Mar, holds a degree in Labour Relations from the University of Barcelona. He has worked professionally as a public and private consultant focusing on project and people management.
He was elected Mayor of Lloret de Mar in 2023, after achieving an absolute majority, and has since steered the local government with a strong emphasis on sustainable tourism, urban transformation, and enhancing resident‑visitor coexistence.
On the national tourism stage, he was appointed President of the Alliance of Leading Sun & Beach Tourism Municipalities (AMT), reflecting his leadership role among coastal destinations striving for responsible and resilient tourism models.
Session:
- BC04 - Local Intelligence for Coastal Territories: Technology, Data and Networks