Speakers
Adrià Lamelas
Mayor of Lloret de Mar
Adrià Lamelas Martínez, born in Lloret de Mar, holds a degree in Labour Relations from the University of Barcelona. He has worked professionally as a public and private consultant focusing on project and people management.
He was elected Mayor of Lloret de Mar in 2023, after achieving an absolute majority, and has since steered the local government with a strong emphasis on sustainable tourism, urban transformation, and enhancing resident‑visitor coexistence.
On the national tourism stage, he was appointed President of the Alliance of Leading Sun & Beach Tourism Municipalities (AMT), reflecting his leadership role among coastal destinations striving for responsible and resilient tourism models.
Session:
- BC04 - Local Intelligence for Coastal Territories: Technology, Data and Networks
BC04 · Local Intelligence for Coastal Territories: Technology, Data, and Networks
Digitalization is no longer an option: it is an essential tool for coastal municipalities to advance in sustainability, efficiency, and foresight. This roundtable will bring together leading mayors from the Alliance of Tourist Municipalities (AMT) and representatives from the main smart city networks in Spain and Latin America to analyze how digital transformation, applied at the local level, can address the major challenges facing the coastline.
Real-life success stories will be presented on the use of technology for water, energy, mobility, and tourism management, as well as the importance of interoperability, data analytics, and shared platforms. The goal is to build a common agenda for smart territorial cooperation, anchored in the blue economy and aligned with European funds and international missions.