Founder of Satour Boutique DMC Spain, a leading company in the Middle East for luxury and corporate tourism. Since 2012, he has organized small corporate events and exclusive trips for prominent business leaders in the region, members of various Royal Families, and some of the largest entrepreneurs in MENA.

He is a member of the Scientific Advisory Board of the Institute of Responsible Tourism and a delegate for Andalusia for both this institute and its certification firm, Biosphere.

He is a co-founder of several companies related to culture, tourism, and investment, all of which play a significant role in sustainability, integration, and solidarity.

He has been trained, among other educational institutions, at the World Happiness Academy as a Chief Well-being Officer (CWO) and has also mentored EXO projects and MTP companies through Purpose Alliance.

He is the director in Spain of the World Happiness Festival, an annual conference held in Granada organized by the World Happiness Foundation, a non-profit organization dedicated to promoting happiness and well-being globally. Its mission is to achieve the goal of having 10 billion happy, conscious, and free people by 2050. The foundation works in collaboration with the UN, institutions, organizations, and community leaders to advance this ambitious goal.

He is also a member of the Advisory Board of the #TIS, Tourism Innovation Summit since its inception, and actively participates in selecting international speakers for the Seville conference.

As an ambassador of happiness and the excellence of Brand Spain, he has collaborated with public and private entities in various fields and countries.