Wednesday, November 15 - 13:15h.

QUALITY CERTIFICATIONS: COMPETITIVENESS TOOLS

In the dynamic context of Blue Tourism, quality certifications such as the prestigious “Q for Quality” or the highly reputed “Blue Flag Network”, have become key tools to boost competitiveness and excellence in this industry. These certifications do not only validate the high standards of sustainable services and practices offered by coast and marine tourism destinations and businesses, but also generate confidence among travellers, who are aware of the importance of supporting responsible and environmentally friendly options. By seeking and maintaining these distinctions, blue tourism stakeholders show their commitment to the conservation of marine ecosystems while providing enriching and authentic experiences. Ultimately, these quality tools not only enhance the competitiveness of destinations and businesses, but also promote a sustainable and high-quality blue tourism that will endure for the benefit of present and future generations.