Sun&Blue Congress
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Speakers 2023

SUN&BLUE Congress

Pablo Pizarro

Pablo Pizarro

Director of Tourism - Municipality of Viña del Mar (Chile)

Wednesday, November 15 - 16:15h.

INTEGRATION OF BEACHES IN URBAN CENTERS THROUGH SUSTAINABILITY CRITERIA

The coastal municipalities that have beaches in their urban centers have developed unequal projects around them in terms of urban planning and facilities that need to be updated or improved due to the evolution of the city itself or due to basic requirements such as accessibility or improved mobility. In this sense, the criteria of sustainability play a fundamental role in addressing the conversion of these environments that connect the beach with the urban core, generating synergies between the two areas that allow, in turn, to take greater advantage of coastal areas, based on the use of the blue economy. Through this roundtable, we intend to address policies developed or planned in this regard that integrate a desire for urban regeneration, the creation of sustainable spaces and initiatives and a greater boost to the blue economy in mature and traditional tourist destinations.