Friday, November 17 - 10:00h.

SUSTAINABLE APPROACH TO THE BLUE ECONOMY IN THE EU

Europe has given significant attention to the blue economy, recognizing it as a key sector for sustainable development and innovation. Within this approach, the vertical blue tourism has emerged as an intelligent specialization (S3) that combines the richness of marine resources with technological innovation and sustainability. In line with this vision, various funds and programs have been promoted to promote innovation in blue tourism. Initiatives such as Horizon Europe, the European Maritime and Fisheries Fund, and specific regional and national programs, seek to support projects that promote excellence in coastal and marine tourism. These funds not only support the creation and development of innovative tourist initiatives, but also promote research and collaboration in the search for sustainable solutions for the challenges facing this sector. In short, investment in the blue economy, and in particular in blue tourism, reflects Europe’s commitment to employment creation, economic prosperity and protection of marine ecosystems through innovation and sustainable development.