Wednesday, November 15 - 17:45h.

SECURITY AS A DIFFERENTIATION AND INNOVATION DRIVER FOR BLUE TOURISM

In the current context of tourism, maritime safety and rescue are emerging as crucial factors that not only guarantee the protection of visitors to coastal destinations but have also become a powerful differentiator to attract travellers concerned about their well-being. Incorporating innovations such as drones for water rescue and smart buoys to monitor water quality evidence an unwavering commitment to the safety and positive experience of tourists. These technologies not only speed up the response time in emergency situations, but also provide a new level of service and care, reinforcing the perception of destinations as leaders in safety and well-being. At the end of the day investing in innovative safety measures not only differentiates destinations, but also helps to build a solid and lasting reputation for blue tourism. We will talk about all these innovations and the challenges that destinations face in becoming both safer and sustainable.