Thursday, November 16 - 14:30h.

SMART BLUE TOURISM LABORATORIES

The work carried out by SEGITTUR, including the concept of Laboratories within the Smart Destination Platform to establish “test beds” has been a significant step towards the digital transformation of the tourism industry. Tourism Living Labs, already operating in many cities, provide a collaborative space where companies, institutions, and citizens can experiment and co-create innovative solutions for tourism. There are numerous benefits of these laboratories, from technology and application validation to the enhancement of tourist experience and the promotion of destination competitiveness. Projects such as Gaia-X are defining new data spaces in the tourism sector, leading the way towards more efficient and secure management of information. SEGITTUR’s Smart Destination Platform initiative is key for establishing interoperability data standards, enabling the effective integration of systems and the creation of a common data environment for tourism. Furthermore, within the framework of blue tourism, this platform facilitates the implementation of use cases, ranging from sustainable marine resource management to the promotion of authentic and responsible experiences in coastal destinations. Altogether, these initiatives are accelerating digitization and innovation in tourism, leading to a more efficient, sustainable, and traveler-centered industry