Thursday, November 16 - 09:00h.

BLUE TOURISM ECONOMICS STRATEGIES

In nations where tourism plays a crucial role in GDP and where marine natural resources are abundant, the development of blue economy strategies applied to tourism not only becomes a viable option, but a strategic imperative. These strategies not only allow to take advantage and preserve the rich natural assets, but also give a unique opportunity to differentiate themselves in a saturated global market. By adopting innovative and sustainable approaches that prioritize the conservation of marine ecosystems and the integration of the local community, these destinations can highlight as leaders in responsible and high quality tourism. The blue economy applied to tourism not only creates a more competitive offer, but also establishes a model to follow for other destinations, establishing a harmonious balance between economic growth and the preservation of natural values, resulting in a winning approach for generations present and future. In a face to face format, facing the strategies of several countries, we will be able to enjoy the backbone elements of the Blue Tourism Strategies that are inspiration models in this area. Something unpublished so far...