Sun&Blue Congress
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Speakers 2023

SUN&BLUE Congress

Fran Mellén

Fran Mellén

Head of Marketing, Communications & Product Development - RPM Sports

Wednesday, November 15 - 15:15h.

EVENTS, THE SEA AS A PROTAGONIST

Events that take advantage of coastal destinations and, in general, the sea, oceans, rivers and lakes as the backbone of the tourist experience are another magnificent attraction for those new tourists who are looking for special occasions to go to tourist destinations that they have not visited. Sports competitions, festivals and regattas, among others, play an essential role in the development of sustainable tourism and in the promotion of tourist destinations that value and preserve their natural resources. These events not only attract visitors who are passionate about the marine environment, but also create a unique opportunity to raise awareness about the importance of protecting oceans and coasts. In addition, they promote quality tourism by offering authentic and exciting experiences related to local culture and nature. In this panel discussion we will learn about some success stories of events of this type and their impact on tourism in the territory.