Wednesday, November 15 - 15:15h.

NEW TRENDS IN THE TOURISM CONSUMER

In the current tourist scenery, we can observe significant tendency changes in purchase forms and processes by tourists. The digital era has revolutionized the way in which travelers research, plan, and acquire experiences. Understanding the purchase drivers of these modern and connected tourists is essential to forging truly attractive and differentiated value proposals in the market. Personalization, authenticity, and sustainability emerge as key factors that influence purchase decisions. The experiences, where gastronomy or active tourism stands out, are the starting point of many of today’s trips, above destinations, monuments, or coastal heritage. Travelers seek unique experiences that reflect their individual preferences, connect with local cultures, and minimize environmental impact. In this context, adapting the tourist offer to meet these changing demands not only guarantees competitiveness but also creates a deeper and more significant relationship with customers, resulting in a proposal that resounds and stands out in an increasingly dynamic and diverse market.