Friday, November 17 - 12:30h.

NEW TECHNOLOGIES APPLIED TO BLUE TOURISM

The new technologies applied to blue tourism play a pivotal role in shaping the evolution of coastal and marine tourism. Applications providing tourist and cultural information not only enhance the traveler's experience but also contribute to the preservation and promotion of marine heritage. Immersive technology, on the other hand, transports tourists to a new dimension, enabling them to virtually dive into coastal destinations and explore their rich biodiversity. Furthermore, artificial intelligence, used for predicting tourist flows and intelligently managing reservations, not only optimizes trip planning but also helps mitigate environmental impacts by efficiently distributing visitor influx. In summary, these innovations not only improve the tourist experience but also contribute to the sustainability and conservation of coastal tourist destinations, ensuring a harmonious balance between tourism growth and the preservation of the marine environment.