Wednesday, November 15 - 15:15h.

INTEGRATION PORTS VS CITY

Effective integration of the ports and the cities is becoming a key element in the development of high-quality blue tourism in destinations with well-developed port facilities. This harmonious link creates a seamless and attractive experience for visitors and increases the opportunities for cultural and economic improvement. A port that is well integrated into the urban fabric is not just a mere strategic access point for travellers but can also serve as a true showcase for local identity and maritime traditions. This collaboration between the port area and the city not only maximizes the tourism potential, but also contributes to the revitalization of urban areas and has a positive impact on the local community. Ultimately, port-city integration adds value to the tourism offer and also transforms these destinations into memorable and holistic experiences that resonate with travellers seeking authenticity and connection.