Thursday, November 16 - 12:30h.

THE GOVERNANCE OF TOURIST DESTINATIONS

The transversal nature of tourism requires maximum coordination and consensus in the policies developed in tourist destinations. Destinations are called upon to articulate their value proposition with an accessible infrastructure, an innovative and differentiated offer, a sustainable and responsible approach to tourism, and a use of technology that allows maximum anticipation both of the market and the day-to-day management challenges. Local authorities must create trust and manage public assets with legitimacy, they must involve all strategic stakeholders and meet the expectations of tourists, residents and businesses. How to do this is a complex challenge and we will address it in this presentation.