Juan Castro - Sun&Blue Congress
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Juan Castro

Juan Castro

Manager of the Cluster of Innovative Companies for Tourism of the Valencian Community - ADESTIC

Graduated in Art History at the University of Santiago de Compostela and Master in Cultural Tourism by the UPV and Master in High Management of Tourist Destinations by the UOC-UNWTO. He is a speaker at various forums related to tourism, innovation, marketing and digital transformation.

He began his career in Turisme Comunitat Valenciana (Generalitat Valenciana) as an urban and cultural tourism technician. After that, he was Manager of the Tourism Board of Peñíscola in charge of strategic planning and promotion of the destination. 

In 2008 he founded the consulting firm Castro Consulting, from where he has executed more than 200 public-private tourism consulting projects. Expert in on-line marketing and tourism digitalization, he has launched different projects related to digital transformation in tourism. 
Since 2019 he is also owner of Viajar en Familia, an online travel agency specialized in families. 
Since 2020 he leads the Cluster of Tourism Innovation Companies of the Valencian Community - ADESTIC-, a project supported by Invattur and Turisme Comunitat Valenciana, which aims to structure the Valencian tourism innovation sector and internationalize its technological solutions.