Speakers
Marilena Estarellas
Manager at ANBE (Spanish Association Electric Boats)
A positive, proactive, and results-driven senior manager with a highly successful background in the achievement of profitable business growth through the creation and execution of successful sales and marketing strategies ANBE. Experienced in working with leading brands in the competitive tourism business with the primary focus on achieving customer satisfaction through excellence in services provided. Possesses excellent interpersonal, communication, and negotiation skills, as well as a highly developed sense of responsibility and the ability to perform duties as a team member, team leader, or as autonomous player. Efficiency is a permanent motivation and challenging working environments are welcome.
Responsible for the management and attraction of the different niche markets of sustainable boating in Spain.
Search for sponsors for the different diffusion programs and training in electric and sustainable boat retrofitting.
Recruitment of partners and agreements with different institutions.
*Specialist in communication, CSR, and PR branding.
Management and development of communication and commercial strategies aimed at objectives for the development of sustainable boating.
Management and work process for communication and commercial teams for our partners.
Responsible for promotions aimed at the brand image, sales, and business actions of our partners.
Creation of pro-active advertising campaigns that help ANBE.
Press and communication office (including press releases, press calls, media planning, journalist visits...).
Organization of events to give visibility and voice to the marine decarbonization and energy transition in the national sea.
CSR (Corporate Social Responsibility Plans for ANBE companies)
Social media positioning of ANBE events and content.
MANAGEMENT of ANBE training and courses.
Session:
- TABLE - PC4 "Navegación Verde: Innovación en la Industria Náutica"