III Tourism and Blue Economy Congress

2025 edition November 19 and 20

Cabo de Gata Exhibition and Conference Palace

Almería, Spain

A unique opportunity to connect with renowned experts in Blue Tourism and Economy.

What is Sun&Blue?

It's the leading event that delves into Blue Tourism and Economy, featuring the participation of experts from various fields such as coastal, inland, and river destination managers, as well as companies and associations providing services, solutions, and technology.

Since its first edition, it has become the sole platform to stay updated on the latest trends, products, and specific solutions for each segment of Blue Tourism: Destinations, Beaches, Ports and Cruises, Water Sports, Gastronomy, Hospitality, Culture, and Heritage.

What does
the media say?

Sun&Blue Congress has outlined a future where artificial intelligence, social networks, and emerging technologies like virtual reality stand as the driving force redefining the way tourism will be traveled and enjoyed. Although it poses a challenge, the tourism industry is ready to seize the transformative opportunities offered by these fields, paving the way towards a smarter and more personalized tourist experience.

In its first edition, this pioneering international congress on blue economy and innovation closed with undeniable success. In quantitative terms, over 900 people followed the reflections of 169 speakers live, many of them from countries such as Turkey, Malta, Georgia, Great Britain, USA, Germany, Italy, Portugal, France, Belgium, Switzerland, Uruguay, Brazil, Argentina, or Chile.

A congress that aspires to become the most important on Tourism and Blue Economy in Europe.

Sun&Blue Congress is the first congress at the European level to address tourism and the blue economy and, as Javier Aureliano García, President of the Provincial Council of Almería, has stated, we feel especially proud because Almería is going to lead this perfect combination of sustainability and tourism on a global scale.

Sun&Blue Congress 2024 will host the first international meeting of beach and coastal managers, and efforts are underway to bring the International Summit of the Intelligent Cities Challenge (ICC) and an international meeting organized by WestMED to Sun&Blue Congress.

The International Congress on Tourism and Blue Economy "Sun&Blue" has concluded its second edition, gathering 1,100 unique participants from 33 countries during three days of celebration at the "Cabo de Gata - City of Almería" Exhibition and Congress Palace.

Sun&Blue Congress presents an innovative program in sustainability and technologies applied to blue tourism.

Sun&Blue Congress 2024 Wraps Up in Almería, Spain Highlighting Tourism and Blue Economy Innovations with Over 1,100 Participants from 33 Countries.

The Sun&Blue Congress addresses the sustainable transition of recreational boating. Spain Marinas participates in the panel on decarbonization of the nautical sector where it highlights the role of marinas.