Speakers
Maria del Mar Martinez Ballester
Director of Promotion at the Murcia Region Tourism Institute
She is Director of Promotion at the Murcia Region Tourism Institute, where she leads the Blue Tourism ACD Costa Cálida project. With more than 20 years of experience in the hotel sector, she holds a degree in Business & Tourism Management from the University of Wolverhampton.
Session:
- T02 – Public Investment and Transformation of Blue Tourism
T02 - Public Investment and the Transformation of Blue Tourism
This roundtable will address the legacy of Next Generation funds in promoting blue tourism, particularly through Tourism Sustainability Plans in Destinations. Two replicable success stories will be presented, along with new financing opportunities such as the €7 million program from Red.es and the EDIL Strategy. The goal is to offer a practical roadmap for scaling sustainable and innovative solutions in tourist destinations.