Speakers
Leire Bilbao Lareedo
Managing Director of VisitBenidorm
As Managing Director of VisitBenidorm, she leads the development and promotion of tourism in Benidorm. She is responsible for the Innovation Axis within the Benidorm Smart Tourist Destination project of the City Council, working to transform the city into a smart and sustainable tourist destination. She is a member of the Promoting Entity of the SEGITTUR Tourist Destinations Platform, the Advisory Council of Invat.tur (TCV), the CTN178 SG5 Smart Cities Committee, and the RECI Governance working group. At the European level, she has participated in the Intelligent Cities Challenge (ICC) and led Benidorm’s candidacies as European Green Pioneer 2025 and finalist for the European Green Leaf 2027 by the European Commission.
Session:
- T06 - European Green Pioneer
T05 - Regenerative Tourism: Between Ambition and Reality
This panel will critically address the true scope of regenerative tourism, analyzing its applicability in European coastal destinations. Success stories such as ecosystem restoration and community empowerment will be presented, along with the structural challenges that limit its implementation. The session will combine academic reflection, institutional vision, and practical experiences to propose a roadmap tailored to the Mediterranean.