Speakers
Juan Manuel Martínez
Managing Director de Green & Human
Industrial Engineer with a double degree in Electronics and Industrial Organization. Holds a Master's in Business Administration from the San Telmo Foundation and a diploma in Big Data and Business Analytics from EOI.
Throughout my professional career, I have balanced civil engineering project management and consulting with various executive roles across sectors such as electronics, automotive, and large-scale distribution, in positions related to logistics, procurement, and the integrated management of quality, environment, and CSR.
Since 2021, I have held the position of Managing Director at the Green & Human Association, with the dual mandate of building the operational structure and bringing talented organizations into the association. In parallel, I am a full-time parent and the legal guardian of three cats.
Session:
- TABLE - HO3 Green Marketing and Market Strategies for Sustainable Hotels by CIDH