Sun&Blue Congress
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Speakers

Francisca

Francisca Molina

Delegate of Andalusia at DIRSE (Asociación Española de Directivos de Responsabilidad Social Empresarial)

Formal Education in Chronological Order:

- Diploma in Social Graduate. University of Jaén (UJA)
- Higher Technician Expert in Labor Law and Social Security. University of Jaén (UJA)
- Higher Technician Expert in Commercial and Tax Law. University of Jaén (UJA)
- Master’s in Labor, Tax, and Accounting Advisory. University of Deusto
- Bachelor’s in Marketing. University of Monterrey, Mexico
- Master’s in Management, Processes, and Projects. VIU University of Valencia
- Master’s in Financial Controller. European University
- Bachelor’s in Economics and Finance. Complutense University of Madrid
- Expert Degree in Corporate Social Responsibility. Collaboration of the Spanish Observatory of CSR and Complutense University of Madrid
- Master’s in Sustainability, Corporate Governance, and Compliance. San Pablo University
- Master’s in Environment, Sustainability, and SDGs (Sustainable Development Goals). Faculty of Science and Technology of the Basque Country University

Non-formal Education:

- Over 300 trainings in business operations over the last 20 years and 208 trainings in CSR, Sustainability, and SDGs in the last ten years.

Professional Curriculum:

After working in two advisory firms in Andújar, Francisca Molina decided to take the initiative to start her own business as a freelancer, founding a Tax, Accounting, and Labor Advisory firm in 2005. Her vision of business consulting as a tool to assist client companies led to a team of 9 people by 2007. After experiencing the financial crisis, she and her team began a recovery in 2010 with new services that had been incubated with some clients, incorporating Human Resources and People Management and Strategy in Economics and Finance. By 2014, anticipating the needs of their clients, they introduced a Communication Area, and in 2015, the Corporate Social Responsibility and Sustainability Area, which has grown exponentially in the last three years. Their business model serves both listed companies and small entrepreneurs, making their approach to the economy global and adaptable to various economic realities.

Selezziona Consultoría holds certifications in ISO 9001, ISO 14001, and recently achieved EFQM +300 certification at the European level. They have also received other distinctions, such as the Three Es (Excellence, Ethics, and Strategy) badge since 2014, the SME and SDGs badge since 2019, the +Responsible Company badge in 2021, and the Excellent Company Quality badge first obtained in 2022 and currently being renewed. They have also been certified with the SG21 standard by Foretica since 2022.

Associative Work:

Their manager is the president of APECA (Association of Professionals, Entrepreneurs, and Traders of Andalusia), the Andalusian delegation of AEMME (Spanish Association of Multisectoral Microenterprises), and DIRSE (Spanish Association of Corporate Social Responsibility Executives), and they have board positions in 7 other national business associations.

Their business model is always focused on continuous improvement through constant collaborative training with both public and private agents, maintaining business ethics as their primary constant.

Session:
  • TABLE - HO3 Green Marketing and Market Strategies for Sustainable Hotels by CIDH