Daniel Rojas-Marcos

Head of Local Administration and Tourism Areas at ESRI

Head of Local Administration and Tourism Areas at Esri Spain, a world leader in Geographic Information Systems with its ArcGIS system. With over 25 years of experience in the development and commercialization of Geospatial Intelligence solutions and new technologies in both the private and public sectors.

Holds the following degrees: Bachelor’s in Geography, Master’s in Geographic Information Systems, Master’s in Environment and Water Management, and University Expert in Integrated Management Systems.

Throughout his professional career, he has led GIS Master's programs and training, carried out technological projects, and commercialized and implemented territory-based projects.

In recent years, with a greater focus on public administration, he has advocated for territorial technology as a connecting link for all management areas, carrying out projects in urban planning, mobility, tourism, heritage, environment, and smart cities, among others.