Wednesday, November 15 - 17:45h.

HOW DO FUTURE TOURISTS LOOK LIKE?

Trends are changing at a dizzying pace. Tourists are more and more connected and aware. As consumers, we are more demanding citizens who are no longer satisfied with just having a great experience and being treated wonderfully, but we are also focusing on how these tourism experiences take place. We want them to be sustainable as well as respectful of the environment and society and we want them to have a positive impact. In this presentation you will learn about all these trends, both today’s and tomorrow’s. You will discover the tools we have at hand to offer a better value proposition, greater customization and a more sustainable offer.