Wednesday, November 15 - 13:15h.

MARKETING STRATEGIES: THE FASHION OF INFLUENCERS AND INNOVATIVE PROMOTIONAL ACTIONS

New marketing strategies, such as the use of influencers, social networks and the specialized travel press, represent an invaluable resource for the deployment of a positioning strategy for tourist destinations and to promote those unique places related to blue tourism that are less conventional. Influencers can share their authentic and exciting experiences with global audiences, creating a genuine connection with destinations and encouraging others to explore the unknown. Social networks, for their part, allow destinations to share visually attractive content, inspiring narratives and traveler testimonials, which contributes to greater visibility and attracts the attention of travelers seeking unique and authentic experiences. The travel press plays a vital role in delving into the stories and highlights of less conventional blue tourism destinations, educating the public about the diversity of options available and highlighting the importance of conserving these natural treasures. Together, these modern marketing strategies can give life to unique tourist destinations and promote sustainable and responsible tourism that consciously values and preserves natural resources.

Friday, November 17 - 11:30h.

INTERIOR BLUE TOURISM. UNITED BY THE WATER: RIVERS AND LAKES AS ASSETS

Blue tourism goes far beyond the seas and oceans reaching inland destinations through rivers, lakes and reservoirs, which are also natural resources with high added value. In an increasingly urbanized world, the rise of water-based resorts, spas and even water parks with premium facilities have made the use of water as a source of wealth in tourism. We will try to deepen their peculiarities and how they can live together.