Wednesday, November 15 - 12:15h.

ARTIFICIAL INTELLIGENCE AND TECHNOLOGIES REVOLUTIONIZING TOURISM

Trends are changing at a dizzying pace. Tourists are more and more connected and aware. As consumers, we are more demanding citizens who are no longer satisfied with just having a great experience and being treated wonderfully, but we are also focusing on how these tourism experiences take place. We want them to be sustainable as well as respectful of the environment and society and we want them to have a positive impact. In this presentation you will learn about all these trends, both today’s and tomorrow’s. You will discover the tools we have at hand to offer a better value proposition, greater customization and a more sustainable offer.

Thursday, November 16 - 14:30h.

SMART BLUE TOURISM LABORATORIES

The work carried out by SEGITTUR, including the concept of Laboratories within the Smart Destination Platform to establish “test beds” has been a significant step towards the digital transformation of the tourism industry. Tourism Living Labs, already operating in many cities, provide a collaborative space where companies, institutions, and citizens can experiment and co-create innovative solutions for tourism. There are numerous benefits of these laboratories, from technology and application validation to the enhancement of tourist experience and the promotion of destination competitiveness. Projects such as Gaia-X are defining new data spaces in the tourism sector, leading the way towards more efficient and secure management of information. SEGITTUR’s Smart Destination Platform initiative is key for establishing interoperability data standards, enabling the effective integration of systems and the creation of a common data environment for tourism. Furthermore, within the framework of blue tourism, this platform facilitates the implementation of use cases, ranging from sustainable marine resource management to the promotion of authentic and responsible experiences in coastal destinations. Altogether, these initiatives are accelerating digitization and innovation in tourism, leading to a more efficient, sustainable, and traveler-centered industry