Born in Jaén, she holds a degree in Law from the University of Córdoba, a master's degree in Business Legal Advice from the Instituto de Empresa in Madrid, and a master's degree in Labor Relations from the CEOE, as well as having completed the Executive Management Program for Leading Companies (ADEL) at the Instituto Internacional San Telmo.

Linked to the tourism sector since 1990, she has been the first woman to lead a major international tourism fair in Europe - FITUR - and a trade fair and congress center in Spain - FYCMA - from 2003 to the present. She is part of the Spanish Tourism Board and currently serves on its Board of Directors. Her vision of the tourism sector has also led her to belong to the Spanish Tourism Council and to preside over and coordinate the Congress and Meetings Tourism Board within the framework of the "Strategic Tourism Conference" promoted by the Andalusian government and the NECSTouR network - European Network of Regions for Sustainable and Competitive Tourism. She currently holds the position of Secretary General for Tourism of Andalusia.