Born in 1966, he began his career as a travel agent at a very young age, joining Viajes Aljarafe at the age of 18. After working for Viajes Guadalquivir, he embarked on a business adventure, founding the agency Viajes Triana at the age of 23, together with his brother and cousin and with the financial support of two other partners. 

He is currently the General Manager of this company, one of the oldest in Seville with 34 years of experience and which is integrated at national level in Travel Advisors Guild, being also CEO of the wholesale agency Puente Club Tour Operator. The staff of the group's companies exceeds 80 people. 

In terms of sectorial representation, he is Executive Vice President of the Spanish Confederation of Travel Agencies (CEAV) and is a member of the Board of Directors of Travel Advisors Guild, as well as of the Tourism Council of the CEOE. He has been President of the Business Association of Travel Agencies of Seville (AEVISE) and Vice President of the Andalusian Federation of Travel Agencies (FAAV).